Ecom Fitness Shoot

Matt and I have worked together for a few years now and I love what he brings to the table. Not only is he an accomplished model, but an ambitious entrepreneur that loves to get creative. For his new clothing line, Daily Simple Fit he was looking for some clean ecom images for his website. He hired @alohaayana as the model and we got to work.

I needed the images to be super crisp, but also wanted them to feel like they were shot with natural light. I positioned my soft box on the balcony and pointed it through the window to help boost the light and keep it consistent throughout the day. I also added a side/rim light to bring up the shadows and add a bit of warmth.